Glossary for Web Content Management

Accessibility:
The usability of a website in reference to people of all abilities, and with a view to all users having equal access to the functionality and content provided.

Cascading Style Sheets:
A stylesheet language normally used to control the appearance of HTML/XHTML. This allows the presentation to be kept separate from the content. In practical terms, this means that website styles can be determined centrally and independently of web page content, ensuring the consistent application of corporate fonts, branding and styles.

CMS: Content Management System

Collaboration: enabling people to work together online, sharing resources and information.

Content Management System: a software that enables non-technical users to edit and maintain website content.

Content Migration: the process of adding Web Content to a new or existing website either by automated or manual methods.

Content Sharing: the ability to re-purpose or re-use content in multiple places while only having to maintain the content in a single location. For example, content might be published in multiple locations on a public facing website; via RSS to other websites; and on a mobile or kiosk site.

CSS: Cascading Style Sheets

Digital Asset Management: the control of electronic information, in particular documentation, image and video, typically using a central file repository and web browser based user interface.

Document Management Systems: a software application specifically designed to enable the storage, retrieval, tracking version management of electronic files.

Dynamic Content: content deployed on a website that is generated “on the fly” based on current events (for example, news) or user specified parameters (for example, subscription choices).

ECM: Enterprise Content Management

Enterprise Content Management: strategy, tools and practices used to manage and deliver content (including documents) in a structured manner that reflects organisational processes.

Extensible Hypertext Markup Languages: a form of HTML that conforms to XML standards.

Extensible Markup Language: a structure or specification for defining Markup Languages.

Extranet: a website that typically provides secure content areas available only to registered users (for example, members of staff).

Governance: the process of defining policy, guidelines and best practice to assist in maintaining standard on the internet.

HTML: Hyper Text Markup Language

Hyper Text Markup Language: the markup language used to define most web pages, describing the structure of text-based information within the document as well as other embedded objects and media.

Individualisation: a more sophisticated form of personalisation that uses multiple sources of user based data to deliver an entirely customised selection of Web Content to a specific individual.

Intranet: a website that typically serves an internal audience, for example in a company or public sector body.

Markup Language: a software language that uses annotations to text to give instructions regarding the structure of the information or how it is to be displayed.

Metadata: data used to describe or categorise other data, for example keywords used to describe the contents of a web page.

Microsite: a website that typically is intended to support a specific brand, event, initiative, project, product or other distinct entity.

Multi-Channel Publishing: the ability to publish content (Static Content or Dynamic Content), across multiple channels, for example non- digital, email, mobile and web.

Open Source: in this context, Open Source CMS software is software where the underlying source code is made publicly available. There are 2 distinct types of Open Source products: those principally developed and promoted by a single commercial organisation, and those that are genuinely Open Source, written by developer communities.

Personalisation: the delivery of Web Content to target audiences typically based on delivery context, user selection or profile.

Portal: a single point of access to a variety of web based content, information sources and tools.

Really Simple Syndication: a standard format used to publish content that frequently changes, for example blogs or news headlines. An RSS Reader can be used to aggregate content from multiple websites. An RSS feed typically contains text and Metadata.

Return On Investment: the art of ensuring that an investment in WCM is a commercially sound business decision.

RSS: Really Simple Syndication

Search Engine Optimisation: techniques for ensuring that a website is both recognised and indexed by search engines therefore driving website users not just to a particular site, but to consume specific content on that website.

SMS: Short Message Service

Short Message Service: a communications standard that allows the interchange of text based content between mobile devices. SMS can be encountered in the context of CMS both as a channel within a Multi-Channel Publishing environment and also as a means of sending Workflow alerts to both content editors and users.

Site Map: typically a text or graphical based representation of a particular website which enables a user to see and navigate part of all of the website structure from a central web page.

Social Networking: the interaction of people via websites.

Static Content: content deployed on a website that is not Dynamic, for example images, text and video manually uploaded to a web page, typically using a Content Management System.

Taxonomy: a pre-defined structure for categorising and organising Content and Metadata.

Usability: making website easy to use, intuitive and engaging both in terms of visual design and site structure.

User Journey: identification of User Journeys enable website designers and developers to better understand how users consume content and use website functionality. This information can then be used to continually improve both the user experience and engagement levels in terms of e-commerce sales revenues or website usefulness.

WCM: Web Content Management

WCMS: Web Content Management System

Web Analytics: the analysis of web user behaviour to inform content and page design. More sophisticated application of web analytics enable data captured to inform Individualisation.

Web Asset Management: the management of assets that exist in an electronic form, for example images, video or documents, typically using a central file repository and web browser based user interface.

Web Browser: a software tool used to access the internet. Popular browsers include Internet Explorer, Google Chrome, Firefox, etc...

Web Content: the text, visual or Audio content delivered to users via a website.

Web Content Management System: tool for enabling non-technical users to edit and maintain website content in a web browser based software application.

Workflow: a tool available within a WCMS to enable content management tasks, for example content review and approval, to be automatically created, assigned and expedited.

XHTML: Extensible Hypertext Markup Language

XML: Extensible Markup Language

Source from the Web...

Franck Robert.